The Brief
Working with the creative team, I developed a 100+ page brand document for Upside, creating messaging guidelines including information on brand strategy, TOV, graphic language, use of colour, art direction and how each should be used on various platforms in a instantly recognisable way.
Working with the creative team, I developed a 100+ page brand document for Upside, creating messaging guidelines including information on brand strategy, TOV, graphic language, use of colour, art direction and how each should be used on various platforms in a instantly recognisable way.
