The Brief
Working with the creative team at Grayling alongside Meta's own Creative X, this campaign was focused on promoting the importance of the Facebook for Business platform for SMBs and local community groups. The campaign included the production of over 5000 Display, Print and Audio assets.
Each asset highlighted how the platform enables businesses and community groups to grow and thrive in a digital landscape while encouraging meaningful connections.
Following a name change mid-project, the campaign also marked the first under the Meta branding.
