The Brief
Working closely with the creative teams from Star and Paidy, I wrote micro-copy, white papers, and social media posts and assisted with UX design to ensure the brand's rapid expansion was sustainable from a communications perspective.
Working closely with the creative teams from Star and Paidy, I wrote micro-copy, white papers, and social media posts and assisted with UX design to ensure the brand's rapid expansion was sustainable from a communications perspective.
![](https://cdn.myportfolio.com/5185cb35-6471-4557-9a44-e262d4cb7086/8a6e1bfb-eb30-40c8-b0f3-87877ed90553_rw_1920.jpg?h=6b404dfdb52728d9fed8fb743665ea81)
![](https://cdn.myportfolio.com/5185cb35-6471-4557-9a44-e262d4cb7086/e82ddbfe-d562-4042-9d46-b65506f09a1f_rw_1920.png?h=e22651650ebfe1194fd009b0c554927b)
![](https://cdn.myportfolio.com/5185cb35-6471-4557-9a44-e262d4cb7086/9bba2c59-67ee-4313-9bd0-0aa3fb59e2dc_rw_1200.png?h=97cecd4ab54cd39666ac97883c56baf5)
![](https://cdn.myportfolio.com/5185cb35-6471-4557-9a44-e262d4cb7086/2ba88646-7784-4417-8d91-89e665a39885_rw_1920.png?h=b41f6f34957233a01591cf20f8ab72d2)